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On "Hard Work"

When a politician gets in front of a group of supporters and tells them:

"We have to be prepared to work hard if we want to be elected,"

...that politician is never talking about the hard work involved in convincing voters that sometimes a difficult policy is still a good idea.

Am I wrong in thinking that maybe that type of "hard work" is maybe a bit more important in the grand scale of electoral victories than ten extra lawn signs or another hour of phone blitzing?

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